Saturday, November 23, 2013

Lady Gaga’s ‘ARTPOP’ Sales Down 75% From ‘Born This Way’ First Week Sales

Lady Gaga’s ‘ARTPOP’ Flop Down 75% From ‘Born This Way’ First Week Sales (Updated)

Lady Gaga’s new album “ARTPOP” has had plenty of promotion behind it, but sales are expected to fall well short of her previous offering, “Born This Way.”

First-week sales of roughly 260,000 copies are projected for the pop diva’s new release, according to Billboard. That would be a more-than 75 percent drop-off from her prior album, which bowed with 1.1 million units moved.

That impressive prior number was undoubtedly bolstered by an promotion that sold “Born This Way” for 99 cents during two days of its initial week. Billboard estimates that the MP3 marketing play accounted for 440,000 of the platinum-plus open. So crunching numbers, that means “ARTPOP” is still only paced to sell 40 percent of the Week 1 copies that “Born This Way” did at full cost.

“ARTPOP” is still expected to debut at No. 1, unseating Eminem’s “Marshall Mathers LP II” — which by comparison sold 792,000 albums in its debut. That mark was good enough to place “MMLP2″ second in 2013 openings, behind Justin Timberlake and above Drake. Miley Cyrus’ “Bangerz” launched with first-week sales of 270,000 last month. Two weeks later, Katy Perry’s “Prism” debuted with 286,000 first-week sales. But neither of those are considered breakout hits.

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