For those not familiar with the chain, H&M is part of fashion's cheap-chic revolution. It sells on-trend styles at affordable prices, with riffs on runway designs priced more in line with Target than Saks. The company, Hennes & Mauritz, ranks as the world's second-biggest clothing retailer by sales, according to the Wall Street Journal. It has 2,800 stores in 48 international markets.
The New Orleans store will be 32,000 square feet over two floors located in the old Hard Rock Café location on N. Peters Street in the French Quarter. It’s set to open in the fall, and it will be the retailer’s first location in Louisiana.
The store will carry women’s, men’s, accessories, youth, lingerie, maternity and children’s collections. H&M opened on New York's Fifth Avenue 13 years ago, and has been expanding to markets across the United States, causing rumors to bubble up on Facebook, Twitter and other social media sites periodically on when and if the chain would make it to New Orleans.
In recent years, H&M has upped its profile with its reach into Hollywood. Helen Hunt wore a dress from the mass retailer on the Oscars red carpet last month, pairing it with $700,000 worth of jewelry.
In 2011, the company teamed with Gretna native Trish Summerville, costume designer for "The Girl with the Dragon Tattoo," to design a capsule collection inspired by the film's street-tough anti-heroine, Lisbeth Salander. The collection sold out worldwide in a matter of days.
The New Orleans store will be 32,000 square feet over two floors located in the old Hard Rock Café location on N. Peters Street in the French Quarter. It’s set to open in the fall, and it will be the retailer’s first location in Louisiana.
The store will carry women’s, men’s, accessories, youth, lingerie, maternity and children’s collections. H&M opened on New York's Fifth Avenue 13 years ago, and has been expanding to markets across the United States, causing rumors to bubble up on Facebook, Twitter and other social media sites periodically on when and if the chain would make it to New Orleans.
In recent years, H&M has upped its profile with its reach into Hollywood. Helen Hunt wore a dress from the mass retailer on the Oscars red carpet last month, pairing it with $700,000 worth of jewelry.
In 2011, the company teamed with Gretna native Trish Summerville, costume designer for "The Girl with the Dragon Tattoo," to design a capsule collection inspired by the film's street-tough anti-heroine, Lisbeth Salander. The collection sold out worldwide in a matter of days.
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