“Shades of Purple” is the first pop music video to employ the ancient art of shadowgraphy, or hand shadows. Bye June teamed with world-renowned shadowgrapher Mr. Sati Achath; Resulting in an innovative melding of state-of-the-art video technology and old world shadowgraphy, which created a unique and outstanding medium.
In addition, Bye June’s social message about civil rights in general and same sex marriage in particular is the premise of the video’s story. “We asked our fans to choose a track for a music video, and they voted online for this song. I am very pleased, since this song has deep meaning and an important social message.
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