After nine years on American Idol,Simon Cowell is set to launch the widely-anticipated The X Factor on Fox on Sept. 21. While the show hasn’t even hit the air yet, the hype and buzz is huge -- thanks in part due to Cowell's track record and the dramatic events surrounding the creation and casting of the show, which includes Paula Abdul, executive Antonio "L.A." Reid, Pussycat Dolls singer Nicole Scherzinger as judges and British hostSteve Jones. The big budget production -- costing $3 million per episode -- is already a hit with advertisers, who are paying a stratospheric $400,000 for a 30-second spot. Pepsi has signed on as a corporate sponsor (in a deal estimated at $60 million) along with Sony Electronics and Chevy.
That's not all that's big. The winner of The X Factor will receive an astounding $5 million Sony recording contract, along with representation by Live Nation-owned, Irving Azoff-run Front Line Management. The prize money is a behemoth compared to other talent shows, such as The Voice’s $200,000 award. “That’s boring,” says Cowell of other show’s smaller prizes. “This is Hollywood.”
COWELL'S RATINGS GOAL: 20 MILLION VIEWERS A WEEK
Cowell says that any less than 20 million would be “a disappointment.” What else is the man with the Midas touch searching for with The X Factor? “Buzz. In England, you genuinely get the feeling the whole country is talking about the show. I hope for that.,” he says.
Cowell says that any less than 20 million would be “a disappointment.” What else is the man with the Midas touch searching for with The X Factor? “Buzz. In England, you genuinely get the feeling the whole country is talking about the show. I hope for that.,” he says.
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